7 Figures

Earlier this month my sales counter app for AppPresser ticked over to 7 figures.

This is pretty exciting for me, it’s a major milestone for my career in selling products. It took us about 3 years to get to 1 million (not counting other revenue), and and it feels really good to reach this milestone.

It feels a bit awkward to share this, because I don’t want anyone to get the wrong idea. It’s not meant to sound prideful, in fact many people will read this post and think that our revenue is really low.

We have not had rocket ship growth like some of my colleagues, but we have always been profitable and have grown steadily. This year is looking to be our biggest growth yet for 2 reasons: AppPresser 3, and recurring subscriptions.

AppPresser 3 is off to a great start, our customers are confirming that it is as good as we thought it would be. The combination of a hugely improved product, along with a SaaS based business model is setting us up for a lot of great things.

In March we will begin to get yearly subscription payments which is projected to boost our renewal rate by 30-50%. I’m hoping this plus a decent growth in new sales will amount to more than double our growth rate in 2016.

The next major goal of mine is to be a 7 figure per year company, and I think we can do that within the next few years if we continue at this pace. I think this will require broadening our market by either expanding beyond WordPress for mobile apps, or creating a new product.

I hope I haven’t tooted my own horn too much in this post, but I just thought I would share.

Cheers!


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Posted by Scott

  1. Congrats! That’s pretty awesome, you’ve done what few others have been able to. That’s worth tooting your own horn a bit!

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    1. Thanks Tony!

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  2. Great work Scott!

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    1. Appreciate it Joel 🙂

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  3. Congrats Scott! So few will ever get to that point. Keep up the great work.

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    1. Cheers Chris!

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  4. Well done, Scott! Keep up the hard work.

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  5. Congrats Scott 🙂

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  6. Well done. Great leadership. You should never have to apologize or feel prideful for success.

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  7. Kudos to you and the entire team. Selling WP products ain’t easy!!! Cheers.

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    1. Thanks Nathan

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  8. Why should you ever apologise for hitting a milestone people dream of?

    Congrat to you and your team.

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  9. Congrats Scott! That’s Awesome!

    Are you the only person that works on AppPresser? By the way your about page is empty on https://apppresser.com/about/

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    1. Thanks John, actually I have a small team and partners, working on getting that about page fixed!

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  10. Congrats Scott! And WDS! Keep up with the good work! Much deserved!

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    1. Thanks Ahmad!

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  11. Congrats Scott, you deserve it 🙂

    7 figures per year seems totally doable within 2 to 3 years, and I wish you to get there even sooner.

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    1. Thanks Mario, I hope that happens!

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  12. Somehow, I’m not a bit surprised 😉
    Good job Team AppPresser!

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    1. Thanks Leif! ?

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  13. Congratulations Scott. You’ve created a really incredible product and this is much deserved.

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  14. Congratulations Scott great news I wonder if you be interested in coming on WP-Tonic for an interview in April?

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    1. Sure, shoot me an email

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  15. Any that tells you that celebrating your hard earned success should be ignored. Congrats!

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  16. Congrats Scott! That’s a great achievement.
    AppPresser is a true game changer! Wishing you great success!!

    Reply

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