Earlier this month my sales counter app for AppPresser ticked over to 7 figures.
This is pretty exciting for me, it’s a major milestone for my career in selling products. It took us about 3 years to get to 1 million (not counting other revenue), and and it feels really good to reach this milestone.
It feels a bit awkward to share this, because I don’t want anyone to get the wrong idea. It’s not meant to sound prideful, in fact many people will read this post and think that our revenue is really low.
We have not had rocket ship growth like some of my colleagues, but we have always been profitable and have grown steadily. This year is looking to be our biggest growth yet for 2 reasons: AppPresser 3, and recurring subscriptions.
AppPresser 3 is off to a great start, our customers are confirming that it is as good as we thought it would be. The combination of a hugely improved product, along with a SaaS based business model is setting us up for a lot of great things.
In March we will begin to get yearly subscription payments which is projected to boost our renewal rate by 30-50%. I’m hoping this plus a decent growth in new sales will amount to more than double our growth rate in 2016.
The next major goal of mine is to be a 7 figure per year company, and I think we can do that within the next few years if we continue at this pace. I think this will require broadening our market by either expanding beyond WordPress for mobile apps, or creating a new product.
I hope I haven’t tooted my own horn too much in this post, but I just thought I would share.