All posts by Scott

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What I Learned About Real Estate Investing After Buying My First Rental

I always thought real estate was a good investment, but I never really knew why. I just thought people who had a ton of money owned lots of real estate, and somehow that worked out well for them. Living in an expensive area like Southern California, my wife and I struggled saving enough for our

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What Makes Your Product Different?

Twice a month I have a mastermind group with a several of other business owners. In our most recent call I asked for some honest feedback about a product I’m working on. I ended up getting some very poignant thoughts from the group that helped me get clarity on where I should take the product.

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What’s Your Retirement Plan?

Can we talk about retirement for a minute? It’s super important for business owners because we don’t have a pension, or a company sponsored 401k. I’ve talked to too many self-employed people who are in their 30s and have not started saving for retirement yet. This is a huge mistake. If you are self-employed, no

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Perspective on WordPress

I just got back from an eCommerce conference called Content and Commmerce Summit. It was very different from the WordPress conferences I usually go to, and it gave me a lot of perspective. I go to the same events every year, and talk to the same type of people. I love WordPress, and so do

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Sales are Everything

I was watching Parks and Recreation with my wife the other night, and Aziz Ansari’s character Tom was starting a new business. He starts one every other episode, this particular business was renting upscale clothing to teenagers. How his character buys upscale clothing as a low level government employee is beyond me, but hey, it’s

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Make Your Own Damn Luck

Successful people are lucky. Some will tell you luck is where preparation meets opportunity, and they were prepared. Definitely true. But it’s more than that. Successful people write books and do interviews to tell us how they made it, and we try to replicate their success. This doesn’t work, because you won’t have the same

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Trying to Focus on the System, Not the Results

I recently heard Noah Kagan talk about his Proactive Dashboard. It’s basically a way to track metrics on what you are actively doing, not the results of those actions. For example, you track how many blog posts you write each week, instead of how much traffic you get. Or you track how much time you

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Delayed Gratification

Most of the things you do when working on products won’t have any immediate effect. This is good and bad, when money is coming in you can take the week off and it won’t have any significant effect on your paycheck. When money is not coming in, there’s almost nothing you can do to stimulate

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The Great Content Marketing Experiment

Since starting Holler Box, I’ve decided to make content marketing my #1 channel for customer acquisition. I’m considering it a big experiment, and a way to learn about content marketing. My goal is to build traffic to 5 figures per month in one year. It’s a lot of work for no money, and I don’t

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Feeling Down About a Lack of Success

When you work really hard on something and you don’t see success right away, it can leave you feeling down. Feeling like you’re not doing the right things. Like you’re not as smart as you thought you were. Like you’re never going to see the upside. It’s hard to stay motivated when you’re feeling this

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