Category: Business

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Strong Arming Your Growth, Paid Acquisition With Free Content, & Other MicroConf Takeaways

MicroConf (Growth) just finished, and it was excellent. Here are my most important takeaways. 1. Strong Arming Your Growth Ankur Nagpal of Teachable shared how he grew his company to $10M ARR using non-scalable tactics. They set a goal to grow 30% each month, and focused on how they could achieve that. For example, when

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Aim Big, Miss Big

In the movie The Patriot, there is a scene where Mel Gibson’s character is teaching a couple young boys how to shoot. He famously says “Aim small, miss small.” If you focus your aim on a small part of your target, you have a better chance of hitting it. A common mistake when making products

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When Marketing is a Waste of Time

Sometimes marketing is a waste of time. I mean marketing in the traditional sense: buying ads, booth space at a conference, or creating content. This usually happens early in the product development stage, before you’ve hit product market fit. You create something, and you are eager to get users or sales, so you launch. It’s

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The Process Takes Time

Art can’t be hurried. It must be allowed to take its course. It must be given its space – and can’t be rushed or checked off a to-do list on the way to something else. – The Perennial Seller There’s a process that takes place when you create, whether it’s writing, developing software, or making

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The Best Things I Read in 2017

I’ve consumed a lot of content this year, including hundreds of articles and podcasts, and several books. I haven’t read as many books as I’d like, which is something I’m trying to improve. However, I realized that there was a lot of really impactful stuff I ran across, and I wanted to share it with

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Backwards Marketing

Many times we create things without thinking about marketing until we’re done. We launch, then we shift our focus to SEO, content marketing, social media, and ads. Sometimes that works, but only if we’ve painstakingly created a product that everyone loves. What usually happens is we create an MVP, then when it doesn’t immediately succeed,

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The WordPress Product Market is Saturated

I wrote an article for Post Status about a month ago, it was just published to their blog. In it, I discuss how the WordPress product market is a lot different than it used to be. People started making real money building for the platform around 2008, when there was high growth and low competition.

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Dear Make Money Online People, Cut the Crap.

I was recently scrolling through Quora to find questions to answer and I came upon this one: Oh, this should be good. Here are some of the answers: $60k per month using Bitcoins, wow that’s impressive. Amazon affiliate huh? Below that text was some fake screenshots of their earnings they probably got from Google images…

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What Makes Your Product Different?

Twice a month I have a mastermind group with a several of other business owners. In our most recent call I asked for some honest feedback about a product I’m working on. I ended up getting some very poignant thoughts from the group that helped me get clarity on where I should take the product.

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Sales are Everything

I was watching Parks and Recreation with my wife the other night, and Aziz Ansari’s character Tom was starting a new business. He starts one every other episode, this particular business was renting upscale clothing to teenagers. How his character buys upscale clothing as a low level government employee is beyond me, but hey, it’s

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