Category: Business

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Interview with Danny Van Kooten of MailChimp for WordPress

I had the pleasure of interviewing Danny Van Kooten, author of the MailChimp for WordPress plugin. With over 900,000 active installs, and almost 8 million downloads, it’s one of the most popular plugins of all time. Danny has built a very successful business selling a premium version of his free plugin, and I wanted to

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The 3 Most Important Questions: Why, Who, and How

Every product owner must be able to answer these 3 questions about their product: 1. Why does it exist? 2. Who is it for? 3. How are you going to reach them? These questions are critical to answer succinctly. Without a why, it’s difficult to tell people why they should buy your product. Without a

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Just Ship It

If you want to launch a product, build it quickly and ship it. Too often we get caught up in perfectionism and self-doubt, and end up over-engineering our MVP. Don’t spend months in a vacuum making something perfect that nobody wants. It would be much better to release something imperfect that has potential, and iterate

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Products Must Solve Problems

Products are a game of problem solving. Find a problem, then build a solution. Sometimes you just want to build a cool thing, but you don’t start with the problem. If you have a perfect solution to a problem nobody has, you lose. The sooner you lose the better, because then you can get to

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A Brief History of the WordPress Product Business

In January of 1848, James W. Marshall discovered a shiny piece of metal in his Sacramento lumber mill. He showed the metal to his boss John Sutter, and the two discovered that it was gold. Sutter tried to keep the discovery a secret in order to avoid endangering his agriculture business. He failed. In the

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Marketing: What Works and Doesn’t Work (For Me)

Being a business owner who codes is an advantage in some ways, but also a major disadvantage. It’s great to be able to build your own products without paying someone else, and do it on your own timeline. The problem is that it’s nearly impossible to pull yourself away from the code when it’s time

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7 Figures

Earlier this month my sales counter app for AppPresser ticked over to 7 figures. This is pretty exciting for me, it’s a major milestone for my career in selling products. It took us about 3 years to get to 1 million (not counting other revenue), and and it feels really good to reach this milestone.

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2016 WordPress Business Review

2016 brought a lot of change in the WordPress product space, and lots more is coming in 2017. Companies are getting bigger and more mature, hosts are pushing their weight around with acquisitions, and new players are entering the game. Established products are still doing well, but new products by old companies are gaining momentum.

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It would be better if your product didn’t exist

It’s true. No one wants to use your product, and it would be better if they didn’t have to. This is not just about crappy products, it’s about great ones too. Using your product is a necessary evil, because a better way doesn’t exist yet. It would be better if I didn’t have to use

My 5 Favorite Business Blogs

Reading good blog posts is one of my favorite ways to learn about business. There’s a lot of noise out there, lots of blogs are not worth reading. When your time is limited, it’s important you get to the good stuff quickly. Here are the blogs I get solid, actionable business advice from consistently.

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