Category: Business

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Marketing: What Works and Doesn’t Work (For Me)

Being a business owner who codes is an advantage in some ways, but also a major disadvantage. It’s great to be able to build your own products without paying someone else, and do it on your own timeline. The problem is that it’s nearly impossible to pull yourself away from the code when it’s time

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7 Figures

Earlier this month my sales counter app for AppPresser ticked over to 7 figures. This is pretty exciting for me, it’s a major milestone for my career in selling products. It took us about 3 years to get to 1 million (not counting other revenue), and and it feels really good to reach this milestone.

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2016 WordPress Business Review

2016 brought a lot of change in the WordPress product space, and lots more is coming in 2017. Companies are getting bigger and more mature, hosts are pushing their weight around with acquisitions, and new players are entering the game. Established products are still doing well, but new products by old companies are gaining momentum.

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It would be better if your product didn’t exist

It’s true. No one wants to use your product, and it would be better if they didn’t have to. This is not just about crappy products, it’s about great ones too. Using your product is a necessary evil, because a better way doesn’t exist yet. It would be better if I didn’t have to use

My 5 Favorite Business Blogs

Reading good blog posts is one of my favorite ways to learn about business. There’s a lot of noise out there, lots of blogs are not worth reading. When your time is limited, it’s important you get to the good stuff quickly. Here are the blogs I get solid, actionable business advice from consistently.

The Most Important Thing a Founder Does

Most companies start when someone has an idea, and they start making something: a product, a consultancy, a SaaS app, or whatever. In the early days, the founder is really involved in making the product. If you are a technical founder, you write a lot of code, build your website, setup email marketing and other

Minimum Viable Product

The Minimum Viable Product

“Real artists ship.” –Steve Jobs “If you’re not embarrassed when you ship your first version you waited too long.” –Matt Mullenweg You’ve probably heard of an MVP, it stands for Minimum Viable Product. The term was popularized by Eric Ries, It means that you should ship when you reach minimum viability, not a moment before

Things you’ll never hear product developers say

On Overnight Success “The first time I tried to build a product it was a staggering success, guess I just got lucky.” “If you build it, they will come is totally true.” On SaaS “It’s so easy to make money with SaaS, you just set it and forget it.” On Agencies Moving to Products “Adding

The WordPress Theme Business, Then and Now

I’ve been selling products for 5 years now, starting with premium WordPress themes. I now have a plugin business and a SaaS product. I’ve learned a lot, this post is basically everything that worked and didn’t work for my theme business, and where I see the theme market today. A brief history of premium themes

2015 WordPress Business Revenue Statistics

A lot of people in the WordPress community have published transparency reports in the last year, and I wanted to gather them all in one place. It’s mostly for statistical data for presentations, and to analyze what business models people are using. I also have some knowledge that isn’t public information (from my own businesses,

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