Category: Business

The WordPress Theme Business, Then and Now

I’ve been selling products for 5 years now, starting with premium WordPress themes. I now have a plugin business and a SaaS product. I’ve learned a lot, this post is basically everything that worked and didn’t work for my theme business, and where I see the theme market today. A brief history of premium themes

2015 WordPress Business Revenue Statistics

A lot of people in the WordPress community have published transparency reports in the last year, and I wanted to gather them all in one place. It’s mostly for statistical data for presentations, and to analyze what business models people are using. I also have some knowledge that isn’t public information (from my own businesses,

This big mistake dropped our email opt-in rate by 50%

Here’s our email opt-ins for AppPresser in October and November of 2014: Obviously I did something genius in between October and November to make this amazing feat take place. This happened a while ago, so I had to dig through the internet archives to figure out what happened. Here are a couple screenshots from those

How to get customer feedback with surveys and polls

One of the most important things you can do to grow your business is get feedback from your customers. If you don’t know what your customers are looking for and why, no amount of tweaks to your site will have much of an effect. To find out the right headlines, media, content, and even product

Basic Growth Hacking

I recently decided to start focusing on growth for my company. After doing some research I stumbled on lots of articles about growth hacking, which is a term coined by Sean Ellis. It refers to data driven marketing strategies like analytics, conversion rate optimization, and customer retention. Any company can use these strategies, and they

Building a business, or making a living?

In 2010 I started my first company, an online shop selling WordPress themes. Before that I was doing freelance web design, and before that I had a full time job as a graphic/web designer. I recently started a new company that helps people build their own mobile apps in 2014. Every job I took, or

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Success in Business

Running your own business means you’re stressed out a lot. You’re always trying to launch that next product, or get that next big client. You’re often engrossed in the day to day problems of your company, and very rarely do you sit back and enjoy what you’ve accomplished. Every time you open Twitter, you see

Post launch update

It’s 1 month since we launched Reactor, and it’s been eye-opening to say the least. The launch didn’t go like I wanted it to, and I am not very excited about sharing our numbers. I almost didn’t publish this post, until I read these two posts. The truth is that launches don’t always go the

From $0 to $30k/mo and back, 2014 in review

2014 has been a big year, I started a new business, bought a house, and I have a baby on the way. I grew my business from $0 to $30k/mo, and now I’m starting something totally new (so back to $0 in a way). This post is about reflecting on what went right and what

Customer Acquisition

Customer Acquisition is hard

Without customer acquisition you don’t have a business. Getting people to care about what you are doing, and eventually buy your product is hard. For a while I coasted off of the attention we got from launching our first product, but as I dive into the SaaS world it’s becoming clear that a better strategy

Being a business owner is hard. I'm trying to get better in business and life, enter your email if you want to join me.
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