The 3 Most Important Questions: Why, Who, and How

Every product owner must be able to answer these 3 questions about their product: 1. Why does it exist? 2. Who is it for? 3. How are you going to reach them? These questions are critical to answer succinctly. Without a why, it’s difficult to tell people why they should buy your product. Without a […]

Just Ship It

If you want to launch a product, build it quickly and ship it. Too often we get caught up in perfectionism and self-doubt, and end up over-engineering our MVP. Don’t spend months in a vacuum making something perfect that nobody wants. It would be much better to release something imperfect that has potential, and iterate […]

Products Must Solve Problems

Products are a game of problem solving. Find a problem, then build a solution. Sometimes you just want to build a cool thing, but you don’t start with the problem. If you have a perfect solution to a problem nobody has, you lose. The sooner you lose the better, because then you can get to […]

EDD Metrics Plugin Released

I’ve been working on a new plugin for Easy Digital Downloads called EDD Metrics, it’s now released on the WordPress plugin repository. This plugin gives you valuable metrics on your business with comparisons to previous periods. If you are familiar with Baremetrics, this is basically a copy of that.  I love Baremetrics, but it just doesn’t […]