Post launch update

It’s 1 month since we launched Reactor, and it’s been eye-opening to say the least. The launch didn’t go like I wanted it to, and I am not very excited about sharing our numbers. I almost didn’t publish this post, until I read these two posts. The truth is that launches don’t always go the […]

Customer Acquisition is hard

Customer Acquisition

Without customer acquisition you don’t have a business. Getting people to care about what you are doing, and eventually buy your product is hard. For a while I coasted off of the attention we got from launching our first product, but as I dive into the SaaS world it’s becoming clear that a better strategy […]

My journey launching a SaaS product

SaaS product journey

Since writing this article in 2014, I’ve learned a ton. I’m currently running a content marketing experiment for a brand new site, click here to read about the results. There’s a lot of blog posts out there about how to create a product, launch a product, and grow a product. The problem is that many […]