Category: WordPress

The WordPress Theme Business, Then and Now

I’ve been selling products for 5 years now, starting with premium WordPress themes. I now have a plugin business and a SaaS product. I’ve learned a lot, this post is basically everything that worked and didn’t work for my theme business, and where I see the theme market today. A brief history of premium themes

2015 WordPress Business Revenue Statistics

A lot of people in the WordPress community have published transparency reports in the last year, and I wanted to gather them all in one place. It’s mostly for statistical data for presentations, and to analyze what business models people are using. I also have some knowledge that isn’t public information (from my own businesses,

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Should we be selling support instead of products?

When you sell products, you do a lot of customer support. It takes up a lot of time, and some would say product companies are really selling support, not the product. Is support for sale, or is it the product? If support is really what we are selling, should we tell the customer that? There

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WordPress and Generosity

People in the WordPress community took me to school today, but not about coding or business. About generosity. First, I had a 1 hour phone call with Shane from Modern Tribe. The call was just helping Brad and I strategize about AppPresser, pricing, marketing, etc. It didn’t really help Shane build his own business at

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