This big mistake dropped our email opt-in rate by 50%

Here’s our email opt-ins for AppPresser in October and November of 2014:


Obviously I did something genius in between October and November to make this amazing feat take place. This happened a while ago, so I had to dig through the internet archives to figure out what happened. Here are a couple screenshots from those months.

October homepage

This is when our opt-in rate was really good.


November homepage

This is after I made a change and the opt-ins dropped.


See the difference? You guessed it, I removed that big huge opt-in box. Big surprise that our opt-in rate decreased.

I added that box back, and our opt-in rate doubled immediately. The trouble was that I didn’t realize the affect this change had until 6 months later.

We lost out on hundreds of email subscribers, and who knows how many of those would have converted to sales. Don’t do what I did!

Here’s what we can all learn from my mistake:

Don’t make changes on a whim, without tracking.

The reason I removed that opt-in box was because we were launching a new product and I felt it was distracting. That’s not a horrible reason, but I should at least have realized the impact it would have on our business, and weighed the consequences.

Also, track everything, and pay attention to your analytics.

I knew that my opt-in rate was dropping, but I was just too busy with other things to care. I didn’t do a good job of tracking analytics until recently, and now I pay close attention.

Don’t ignore the data surrounding your business. It’s easy to get distracted, especially if you don’t have a large team. To get started tracking data, there are some easy things you can do, which I wrote about in this post on basic growth hacking.

Get more content like this

Get valuable insight on business and money in your inbox once per week.

Posted by Scott

Leave a Reply

Your email address will not be published. Required fields are marked *

Want to learn more about mobile apps and business? Enter your email below.
Holler Box

Ionic + WordPress

Enter your email below and I'll send you more details on my Ionic + WordPress toolkit.
Holler Box