All posts by Scott

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My New Site: The Product Business

I have a problem, maybe you can relate. Writing on my personal blog doesn’t make money, and doesn’t get many readers, so it’s last on my todo list. That means I hardly ever publish on it. I’m still passionate about products, so I did some soul-searching and decided to move my business writing to a

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Our Big Road Trip

A while ago my wife and I had the crazy idea to pack up our lives and hit the road for 6-12 months. Fast forward to today. We sold our house, and we leave this weekend. We are totally prepared and everything has gone perfectly. We are packing up our Kia Sorento with luggage, bikes,

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The Story Behind Popup Zen

I released a new WordPress plugin, it’s called Popup Zen. It’s a popup plugin for people who hate popups. Basically it’s the popup plugin I wanted to use on my own website, because I didn’t like the other options. You can read more about it on the website. This post is about my reasons for

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The Real Prize

I was driving to work today thinking about all the things I have planned for this year, and I couldn’t wait to get started. I am so energized by my work right now, and so excited about all the possibilities. Sometimes I wish it would all just be done in an instant, or that I

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How Do I Increase Product Sales?

I recently answered a Facebook post that asked: For the past 4 years I’ve been able to sell 10-20 products per month, how do I increase sales? In the past I might have told this person to do more content marketing, buy Facebook ads, or redesign their website. In fact, that’s what the other answers

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Re-thinking discounts. Kind of.

A while back I wrote a post about a bunch of ways to run discounts. At AppPresser, we’ve always been in favor of discounting, as long as they are timed appropriately. I don’t think it hurts our brand, it gives people who are on the fence a reason to take the leap. Our biggest month

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The Real Cost of That “Easy to Build” Feature

I recently sent out this tweet, judging by the number of RTs and likes it struck a nerve: I sent this tweet while building a new integration for my product. It turned out awesome, but it’s going to create a lot of changes to our infrastructure, so I have to consider the cost of releasing it.

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Client Work Slowing Down?

I’ve had a few conversations lately with friends who build WordPress websites for clients, and I was surprised to hear all of them say things have slowed down. I thought at first it might just be a certain segment, or maybe just the smaller shops. I asked around and it seems this slowdown is affecting

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Progressive Web Apps – 3 Reasons To Say Screw the App Stores

Progressive web apps are all the rage these days. Many articles have been written about the technical aspects, but I wanted to give some real life examples of when a PWA is a better option than putting an app in the app stores. If you don’t know, a PWA is an application that utilizes modern

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Strong Arming Your Growth, Paid Acquisition With Free Content, & Other MicroConf Takeaways

MicroConf (Growth) just finished, and it was excellent. Here are my most important takeaways. 1. Strong Arming Your Growth Ankur Nagpal of Teachable shared how he grew his company to $10M ARR using non-scalable tactics. They set a goal to grow 30% each month, and focused on how they could achieve that. For example, when