It’s 1 month since we launched Reactor, and it’s been eye-opening to say the least.
The launch didn’t go like I wanted it to, and I am not very excited about sharing our numbers. I almost didn’t publish this post, until I read these two posts. The truth is that launches don’t always go the way you planned.
Here’s a breakdown of what’s happened so far:
We had over 100 signups, and only about 35 of those have translated into paying customers.
I’m pretty happy with the amount of signups, but we have a big problem with cancellations. Too many people have cancelled, and it’s driving me nuts.
I’ve read that a normal SaaS business has about a 3% churn. Our launch month was over 50%. Ugh.
It’s hard for me to even share this with you. I’d rather be writing a post about how the launch was a great success and we are rolling in dough, but that’s not the case.
Does this mean we failed, or that our product sucks?
Absolutely not. Here’s why.