Scott Bolinger

Adventures in Software Engineering

  • How to get customer feedback with surveys and polls

    One of the most important things you can do to grow your business is get feedback from your customers. If you don’t know what your customers are looking for and why, no amount of tweaks to your site will have much of an effect. To find out the right headlines, media, content, and even product…

  • How to create a conversion funnel in Google Analytics

    Setting up a conversion funnel is a great way to see how well you are converting on your website, and where you can improve. A funnel is a visualization of the steps you want people to take on your website. For example, the top of the funnel would be visiting your homepage, and the bottom…

  • Basic Growth Hacking

    I recently decided to start focusing on growth for my company. After doing some research I stumbled on lots of articles about growth hacking, which is a term coined by Sean Ellis. It refers to data driven marketing strategies like analytics, conversion rate optimization, and customer retention. Any company can use these strategies, and they…

  • Building a business, or making a living?

    In 2010 I started my first company, an online shop selling WordPress themes. Before that I was doing freelance web design, and before that I had a full time job as a graphic/web designer. I recently started a new company that helps people build their own mobile apps in 2014. Every job I took, or…

  • Success in Business

    Running your own business means you’re stressed out a lot. You’re always trying to launch that next product, or get that next big client. You’re often engrossed in the day to day problems of your company, and very rarely do you sit back and enjoy what you’ve accomplished. Every time you open Twitter, you see…

  • Should we be selling support instead of products?

    When you sell products, you do a lot of customer support. It takes up a lot of time, and some would say product companies are really selling support, not the product. Is support for sale, or is it the product? If support is really what we are selling, should we tell the customer that? There…

  • Post launch update

    It’s 1 month since we launched Reactor, and it’s been eye-opening to say the least. The launch didn’t go like I wanted it to, and I am not very excited about sharing our numbers. I almost didn’t publish this post, until I read these two posts. The truth is that launches don’t always go the…

  • From $0 to $30k/mo and back, 2014 in review

    2014 has been a big year, I started a new business, bought a house, and I have a baby on the way. I grew my business from $0 to $30k/mo, and now Iā€™m starting something totally new (so back to $0 in a way). This post is about reflecting on what went right and what…

  • Customer Acquisition is hard

    Without customer acquisition you don’t have a business. Getting people to care about what you are doing, and eventually buy your product is hard. For a while I coasted off of the attention we got from launching our first product, but as I dive into the SaaS world it’s becoming clear that a better strategy…

  • My journey launching a SaaS product

    Since writing this article in 2014, I’ve learned a ton. I’m currently running a content marketing experiment for a brand new site, click here to read about the results. There’s a lot of blog posts out there about how to create a product, launch a product, and grow a product. The problem is that many…