Tag: SaaS
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Customer Acquisition is hard
Without customer acquisition you don’t have a business. Getting people to care about what you are doing, and eventually buy your product is hard. For a while I coasted off of the attention we got from launching our first product, but as I dive into the SaaS world it’s becoming clear that a better strategy…
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My journey launching a SaaS product
Since writing this article in 2014, I’ve learned a ton. I’m currently running a content marketing experiment for a brand new site, click here to read about the results. There’s a lot of blog posts out there about how to create a product, launch a product, and grow a product. The problem is that many…