Just Ship It

If you want to launch a product, build it quickly and ship it.

Too often we get caught up in perfectionism and self-doubt, and end up over-engineering our MVP. Don’t spend months in a vacuum making something perfect that nobody wants. It would be much better to release something imperfect that has potential, and iterate based on real user feedback.

Feedback you get before you release is just talk. Pre-launch advice can be helpful, and beta testing is useful, but it’s the tip of the iceberg. If you want to build a business, the only thing that really matters is if people are willing to pay you. The feedback you get from paying customers will tell you what your roadmap should be, and many times it is completely different from what you originally planned.

You need to get to the part where paying customers give you feedback as quickly as possible, which means you need to ship. It will never be as good as you want it to be, you can spend a lifetime making little tweaks and still not be satisfied. It’s better to release too early than too late.

Let go of perfection and ship.

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Posted by Scott

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