The Real Prize

I was driving to work today thinking about all the things I have planned for this year, and I couldn’t wait to get started. I am so energized by my work right now, and so excited about all the possibilities. Sometimes I wish it would all just be done in an instant, or that I… Continue reading The Real Prize

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Strong Arming Your Growth, Paid Acquisition With Free Content, & Other MicroConf Takeaways

MicroConf (Growth) just finished, and it was excellent. Here are my most important takeaways. 1. Strong Arming Your Growth Ankur Nagpal of Teachable shared how he grew his company to $10M ARR using non-scalable tactics. They set a goal to grow 30% each month, and focused on how they could achieve that. For example, when… Continue reading Strong Arming Your Growth, Paid Acquisition With Free Content, & Other MicroConf Takeaways

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Aim Big, Miss Big

In the movie The Patriot, there is a scene where Mel Gibson’s character is teaching a couple young boys how to shoot. He famously says “Aim small, miss small.” If you focus your aim on a small part of your target, you have a better chance of hitting it. A common mistake when making products… Continue reading Aim Big, Miss Big

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When Marketing is a Waste of Time

Sometimes marketing is a waste of time. I mean marketing in the traditional sense: buying ads, booth space at a conference, or creating content. This usually happens early in the product development stage, before you’ve hit product market fit. You create something, and you are eager to get users or sales, so you launch. It’s… Continue reading When Marketing is a Waste of Time

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The Process Takes Time

Art can’t be hurried. It must be allowed to take its course. It must be given its space – and can’t be rushed or checked off a to-do list on the way to something else. – The Perennial Seller There’s a process that takes place when you create, whether it’s writing, developing software, or making… Continue reading The Process Takes Time

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The Best Things I Read in 2017

I’ve consumed a lot of content this year, including hundreds of articles and podcasts, and several books. I haven’t read as many books as I’d like, which is something I’m trying to improve. However, I realized that there was a lot of really impactful stuff I ran across, and I wanted to share it with… Continue reading The Best Things I Read in 2017

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Backwards Marketing

Many times we create things without thinking about marketing until we’re done. We launch, then we shift our focus to SEO, content marketing, social media, and ads. Sometimes that works, but only if we’ve painstakingly created a product that everyone loves. What usually happens is we create an MVP, then when it doesn’t immediately succeed,… Continue reading Backwards Marketing

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