The Most Important Thing a Founder Does

Most companies start when someone has an idea, and they start making something: a product, a consultancy, a SaaS app, or whatever. In the early days, the founder is really involved in making the product. If you are a technical founder, you write a lot of code, build your website, setup email marketing and other

Minimum Viable Product

The Minimum Viable Product

“Real artists ship.” –Steve Jobs “If you’re not embarrassed when you ship your first version you waited too long.” –Matt Mullenweg You’ve probably heard of an MVP, it stands for Minimum Viable Product. The term was popularized by Eric Ries, It means that you should ship when you reach minimum viability, not a moment before

Things you’ll never hear product developers say

On Overnight Success “The first time I tried to build a product it was a staggering success, guess I just got lucky.” “If you build it, they will come is totally true.” On SaaS “It’s so easy to make money with SaaS, you just set it and forget it.” On Agencies Moving to Products “Adding

The WordPress Theme Business, Then and Now

I’ve been selling products for 5 years now, starting with premium WordPress themes. I now have a plugin business and a SaaS product. I’ve learned a lot, this post is basically everything that worked and didn’t work for my theme business, and where I see the theme market today. A brief history of premium themes

2015 WordPress Business Revenue Statistics

A lot of people in the WordPress community have published transparency reports in the last year, and I wanted to gather them all in one place. It’s mostly for statistical data for presentations, and to analyze what business models people are using. I also have some knowledge that isn’t public information (from my own businesses,

This big mistake dropped our email opt-in rate by 50%

Here’s our email opt-ins for AppPresser in October and November of 2014: Obviously I did something genius in between October and November to make this amazing feat take place. This happened a while ago, so I had to dig through the internet archives to figure out what happened. Here are a couple screenshots from those

How to get customer feedback with surveys and polls

One of the most important things you can do to grow your business is get feedback from your customers. If you don’t know what your customers are looking for and why, no amount of tweaks to your site will have much of an effect. To find out the right headlines, media, content, and even product

How to create a conversion funnel in Google Analytics

Setting up a conversion funnel is a great way to see how well you are converting on your website, and where you can improve. A funnel is a visualization of the steps you want people to take on your website. For example, the top of the funnel would be visiting your homepage, and the bottom

Basic Growth Hacking

I recently decided to start focusing on growth for my company. After doing some research I stumbled on lots of articles about growth hacking, which is a term coined by Sean Ellis. It refers to data driven marketing strategies like analytics, conversion rate optimization, and customer retention. Any company can use these strategies, and they

Building a business, or making a living?

In 2010 I started my first company, an online shop selling WordPress themes. Before that I was doing freelance web design, and before that I had a full time job as a graphic/web designer. I recently started a new company that helps people build their own mobile apps in 2014. Every job I took, or

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