Podcasting to Get Out of My Bubble

I didn’t want to do a podcast. I’m not a radio personality type of guy, and it wasn’t appealing to me. Recently I started to feel too much in my own world, like I wasn’t meeting enough people and expanding my horizons. Since my product is WordPress based, I mostly go to WordPress conferences, and

My New Site: The Product Business

I have a problem, maybe you can relate. Writing on my personal blog doesn’t make money, and doesn’t get many readers, so it’s last on my todo list. That means I hardly ever publish on it. I’m still passionate about products, so I did some soul-searching and decided to move my business writing to a

The Story Behind Popup Zen

I released a new WordPress plugin, it’s called Popup Zen. It’s a popup plugin for people who hate popups. Basically it’s the popup plugin I wanted to use on my own website, because I didn’t like the other options. You can read more about it on the website. This post is about my reasons for

The Real Prize

I was driving to work today thinking about all the things I have planned for this year, and I couldn’t wait to get started. I am so energized by my work right now, and so excited about all the possibilities. Sometimes I wish it would all just be done in an instant, or that I

Aim Big, Miss Big

In the movie The Patriot, there is a scene where Mel Gibson’s character is teaching a couple young boys how to shoot. He famously says “Aim small, miss small.” If you focus your aim on a small part of your target, you have a better chance of hitting it. A common mistake when making products

When Marketing is a Waste of Time

Sometimes marketing is a waste of time. I mean marketing in the traditional sense: buying ads, booth space at a conference, or creating content. This usually happens early in the product development stage, before you’ve hit product market fit. You create something, and you are eager to get users or sales, so you launch. It’s

The Process Takes Time

Art can’t be hurried. It must be allowed to take its course. It must be given its space – and can’t be rushed or checked off a to-do list on the way to something else. – The Perennial Seller There’s a process that takes place when you create, whether it’s writing, developing software, or making

The Best Things I Read in 2017

I’ve consumed a lot of content this year, including hundreds of articles and podcasts, and several books. I haven’t read as many books as I’d like, which is something I’m trying to improve. However, I realized that there was a lot of really impactful stuff I ran across, and I wanted to share it with

Backwards Marketing

Many times we create things without thinking about marketing until we’re done. We launch, then we shift our focus to SEO, content marketing, social media, and ads. Sometimes that works, but only if we’ve painstakingly created a product that everyone loves. What usually happens is we create an MVP, then when it doesn’t immediately succeed,