On Overnight Success “The first time I tried to build a product it was a staggering success, guess I just got lucky.” “If you build it, they will come is totally true.” On SaaS “It’s so easy to make money with SaaS, you just set it and forget it.” On Agencies Moving to Products “Adding […]
Things you’ll never hear product developers say Read More »
I’ve been selling products for 5 years now, starting with premium WordPress themes. I now have a plugin business and a SaaS product. I’ve learned a lot, this post is basically everything that worked and didn’t work for my theme business, and where I see the theme market today. A brief history of premium themes
The WordPress Theme Business, Then and Now Read More »
A lot of people in the WordPress community have published transparency reports in the last year, and I wanted to gather them all in one place. It’s mostly for statistical data for presentations, and to analyze what business models people are using. I also have some knowledge that isn’t public information (from my own businesses,
2015 WordPress Business Revenue Statistics Read More »
Here’s our email opt-ins for AppPresser in October and November of 2014: Obviously I did something genius in between October and November to make this amazing feat take place. This happened a while ago, so I had to dig through the internet archives to figure out what happened. Here are a couple screenshots from those
This big mistake dropped our email opt-in rate by 50% Read More »
One of the most important things you can do to grow your business is get feedback from your customers. If you don’t know what your customers are looking for and why, no amount of tweaks to your site will have much of an effect. To find out the right headlines, media, content, and even product
How to get customer feedback with surveys and polls Read More »
I recently decided to start focusing on growth for my company. After doing some research I stumbled on lots of articles about growth hacking, which is a term coined by Sean Ellis. It refers to data driven marketing strategies like analytics, conversion rate optimization, and customer retention. Any company can use these strategies, and they
Basic Growth Hacking Read More »
In 2010 I started my first company, an online shop selling WordPress themes. Before that I was doing freelance web design, and before that I had a full time job as a graphic/web designer. I recently started a new company that helps people build their own mobile apps in 2014. Every job I took, or
Building a business, or making a living? Read More »
Running your own business means you’re stressed out a lot. You’re always trying to launch that next product, or get that next big client. You’re often engrossed in the day to day problems of your company, and very rarely do you sit back and enjoy what you’ve accomplished. Every time you open Twitter, you see
Success in Business Read More »
It’s 1 month since we launched Reactor, and it’s been eye-opening to say the least. The launch didn’t go like I wanted it to, and I am not very excited about sharing our numbers. I almost didn’t publish this post, until I read these two posts. The truth is that launches don’t always go the
Post launch update Read More »
2014 has been a big year, I started a new business, bought a house, and I have a baby on the way. I grew my business from $0 to $30k/mo, and now I’m starting something totally new (so back to $0 in a way). This post is about reflecting on what went right and what
From $0 to $30k/mo and back, 2014 in review Read More »