Should we be selling support instead of products?

When you sell products, you do a lot of customer support. It takes up a lot of time, and some would say product companies are really selling support, not the product. Is support for sale, or is it the product? If support is really what we are selling, should we tell the customer that? There

Post launch update

It’s 1 month since we launched Reactor, and it’s been eye-opening to say the least. The launch didn’t go like I wanted it to, and I am not very excited about sharing our numbers. I almost didn’t publish this post, until I read these two posts. The truth is that launches don’t always go the

Customer Acquisition is hard

Without customer acquisition you don’t have a business. Getting people to care about what you are doing, and eventually buy your product is hard. For a while I coasted off of the attention we got from launching our first product, but as I dive into the SaaS world it’s becoming clear that a better strategy

My journey launching a SaaS product

Since writing this article in 2014, I’ve learned a ton. I’m currently running a content marketing experiment for a brand new site, click here to read about the results. There’s a lot of blog posts out there about how to create a product, launch a product, and grow a product. The problem is that many

Thoughts on Pressgram Shutting Down

Pressgram announced they were shutting down today. There’s always something to be learned when another entrepreneur “fails.” That’s in quotes because I don’t really consider Pressgram a failure, because I’m sure the lessons John learned from this are invaluable. The strange thing is that they have had more media, exposure, and users than any company

How to use the Phonegap Developer App

The Phonegap Developer app just recently hit the app stores, and it’s awesome! This app basically allows you to see any changes you make update in real time on your device. For example, if you fire up a Phonegap project called MyApp through the developer app, and make a change in MyApp/www/index.html, you will see

Innovation Requires Sacrifice

Innovating means… You spend whole days trying things that probably won’t work, with no pay. You turn away clients to spend whole days trying things that probably won’t work, with no pay. You bang your head against the wall for weeks because everything you’ve tried doesn’t work. Everyone else seems like they are doing better